Evaluation Question 3

What Kind of magazine institution would distribute your media product and why?

I would want Bauer Media Group to be the magazine institution to distribute my magazine as my magazine is aimed at a similar age audience as KERRANG! Magazine which is an alternative/indie rock music magazine. I mainly would choose this institution because they have previous experience with my type of target audience and my range of music type. Due to this I would feel more comfortable as KERRANG! is a well-known teen magazine and has a lot of success with Bauer Media Group as their distributer. I also considered IPC as my distribution institution as they have a lot of experience with music magazines such as NME which is also a really well known magazine, however is not aimed at the same target audience as my magazine which then made me worry about their knowledge and experience of my readers. Therefore that sealed my decision of Bauer Media Group as my magazine institution.

However my magazine would have it's own Facebook and Twitter page in order to advertise it to our audience outside of just our monthly publication of our magazine. So I would use this to advertise when a new magazine is coming out or to advertise new exciting competitions to appeal to our readers. This is key as my targeted age is 15-20, social medias are crucial as they are constantly being used by teens and up. We would also have our own website where we could digitally publish the magazine for readers online as majority of magazines and books are now being consumed over the internet.